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Leadership for the Tourism Experience Economy

Delivered by Executive Education in partnership with Queensland Tourism Industry Council (QTIC)


Build consumer loyalty by creating a customer experience (CX) culture.

In the tourism and hospitality industries, leaders who invest in providing exceptional CX create opportunities to outperform competitors well into the future.  Build consumer loyalty and exceed customer expectations at each point throughout a purchase journey by developing a CX culture.

In this practical course, you’ll learn how to connect your business’ service or product to a unique customer experience. At the end of the course, you’ll have new language and tools you can apply immediately to connect with clients, sell an experience, and effectively measure success. 

Upcoming courses

Delivery mode
in-person, classroom
18–19 October 2023
UQ Brisbane City

Who should attend

  • Mid-to-senior level managers and businesses owners in tourism and hospitality.
  • Professionals in the tourism sector looking to refresh their organisation’s approach to customer experience.

Entry requirements

There are no prerequisites needed for this course.  

What you'll learn

  • Gain a comprehensive understanding of the experience economy and its impact on customer expectations.
  • Learn how to adopt CX principles and improve your organisation’s performance.
  • Map your organisation’s customer journey and identify critical pain points and opportunities for emotional and sensory triggers
  • Determine the appropriate tools and technologies to enhance customer experience.
  • Learn how to create and sustain a customer-centric culture in your organisation.


There are no assessments for this short course.

Terms and conditions

Terms and conditions for Executive Education courses.

Certification and accreditation

Showcase your capabilities with a Digital Badge that verifies your skills and achievements.


Professor David Solnet, School of Business
Professor David Solnet
Professor of Service Management and Service Employment, Business School


Applicant Price
Individual A$1,950
UQ Alumni A$1,560
Early bird discount (closes 20 September) A$1,755

Please contact us to discuss package pricing for group bookings of 5 or more at

GST is included in the cost

Discounts can't be used with other discounts, offers or special promotions.

Payment options

We accept credit cards (Visa/MasterCard) for payment, including corporate credit cards. If you do not have access to a card, please contact our team at to discuss your options. 


UQ Brisbane City