The analytics revolution has fundamentally changed business. The Business Analytics major will provide you with the knowledge and skills needed to participate in and indeed, lead the revolution.
You’ll see how analytics is applied to all areas of business from improving business decision making and organisational processes to strategy making.
The courses in this major cover the powerful tools used by business analysts and data scientists, including data visualisation, predictive and prescriptive analytics, and machine learning and deep learning. You'll also look at case studies from across the applied business disciplines, including accounting, finance, human resource management, and marketing.
Learning how to solve real problems, the project-based capstone within the Business Analytics major uses live case studies from participating businesses. Working closely with academic support and industry decision makers, you’ll work on a project and write and present your project findings to an audience including industry representatives.
Career possibilities
Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:
- Data and insights analyst
- Marketing data analytics manager
- Forensic data analyst
- Business intelligence lead
- Portfolio analyst
- Data visualisation analyst
- Analytics and reporting officer
- Business intelligence consultant
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Sustainability and the sharing economy: how we can all contribute
Careers
How megatrends like climate change are shaping the future of business and careers in sustainability
Stories
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Sustainability and the sharing economy: how we can all contribute
Careers
How megatrends like climate change are shaping the future of business and careers in sustainability
How you'll learn
In 2023, we'll be teaching on campus, with online options (for most programs and plans) for students who can't attend in person. See the list of programs and plans you can't commence online.
Course delivery modes may change in future semesters.
Your learning experiences are designed to best suit the learning outcomes of the courses you choose.
- Lectures
- Tutorials
- Work placements
- Seminars
What you'll study
At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:
- R for Business Analytics
- Predictive Analytics in R
- Machine Learning in R
- Data Visualisation in R
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