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This major will develop you into a dynamic marketing professional.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

Your courses will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

The integrated major capstone course will help you gain a deeper understanding of strategic marketing ambitions of organisations, and how customers are central to enterprise success and revenue generation.

Studying this major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

This major is accredited by the Australian Marketing Institute (AMI) and you'll be eligible for free AMI membership for the duration of your study.

Highlights

1 in Queensland for business and economics

Times Higher Education World University Rankings 2023

51 in the world for business and economics

Times Higher Education World University Rankings 2023

Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Marketing coordinator
  • Search engine marketing specialist
  • Junior brand manager
  • Campaign manager
  • Marketing automation specialist
  • Market research analyst
  • Digital marketing specialist
  • Social media coordinator
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How you'll learn

In 2023, we'll be teaching on campus, with online options (for most programs and plans) for students who can't attend in person. See the list of programs and plans you can't commence online.

Course delivery modes may change in future semesters.

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Work placements
  • Seminars

What you'll study

At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:

  • Consumer Behaviour
  • Brand Management and Strategy
  • Marketing Analysis
  • Marketing Strategy

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