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Be well-prepared for both the technical and advisory roles that are central to professional public relations practice.
You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.
Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.
Career possibilities
Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:
- Public relations professional
- Broadcast writer
- Broadcast producer
- Political staffer
- Marketing director
- Public relations consultant
- Public relations and social media manager
- Public relations specialist
- Public relations officer
- Publicist
Events
See all eventsStories
See all stories![MBA graduate Sophia Arkinstall standing in an office](/sites/default/files/styles/card_image/public/2024-05/sophia-arkinstall-1-mba-teaser.jpg?h=a81fead4&itok=ceL_H0nb)
UQ people
Sophia’s MBA story: changing the future, one smart city at a time
5-minute read
![UQ Bachelor of Arts](/sites/default/files/styles/card_image/public/2024-05/choose-uq-bachelor-arts-teaser.jpg?h=a81fead4&itok=LpgXTAHL)
Uni life
Why choose UQ for your Bachelor of Arts?
4-minute read
![Dr Melissa Johnston](/sites/default/files/styles/card_image/public/2024-05/Exploring_peace_conflict_Melissa_Johnston_teaser2.jpg?h=a81fead4&itok=0jtzhpRV)
UQ people
Meet the expert: exploring peace and conflict studies with Dr Melissa Johnston
5-minute read
Stories
See all stories![MBA graduate Sophia Arkinstall standing in an office](/sites/default/files/styles/card_image/public/2024-05/sophia-arkinstall-1-mba-teaser.jpg?h=a81fead4&itok=ceL_H0nb)
UQ people
Sophia’s MBA story: changing the future, one smart city at a time
5-minute read
![UQ Bachelor of Arts](/sites/default/files/styles/card_image/public/2024-05/choose-uq-bachelor-arts-teaser.jpg?h=a81fead4&itok=LpgXTAHL)
Uni life
Why choose UQ for your Bachelor of Arts?
4-minute read
![Dr Melissa Johnston](/sites/default/files/styles/card_image/public/2024-05/Exploring_peace_conflict_Melissa_Johnston_teaser2.jpg?h=a81fead4&itok=0jtzhpRV)
UQ people
Meet the expert: exploring peace and conflict studies with Dr Melissa Johnston
5-minute read
How you'll learn
Your learning experiences are designed to best suit the learning outcomes of the courses you choose.
- Lectures
- Tutorials
- Work placements
- Overseas study
- Research experience
- Studios
- Workshops
What you'll study
At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:
- Public Relations Writing
- Media Strategies
- Public Interest Communication
- Public Relations Project
Keep up to date
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