This major will develop you into a dynamic marketing professional.
You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.
Your courses will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.
Studying this major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.
Career possibilities
Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:
- Corporate communications officer
- Digital marketing specialist
- Marketing officer
- Marketing manager
- Market research analyst
- Product manager
- Public relations officer
- Retail marketing coordinator
- Social media manager
Average annual salary range
Marketing Manager
seek.com.au
Average annual salary range
Brand Manager
seek.com.au
I worked on a research project to address a marketing challenge faced by a local organisation. We conducted surveys, interviews and data analysis to uncover insights and develop evidence-based recommendations for this real organisation.
One of the most fascinating experiences I had at UQ was delving into the world of brand management. Learning about brand identity, brand positioning, and brand equity helped me understand the psychology behind consumer preferences and loyalty.
What I like most about the Bachelor of Business Management is its relevancy to the outside world. I've found the assignments, particularly those related to my marketing major, have real-world applications. They present you with challenges like those you’d face in the industry.
I worked on a research project to address a marketing challenge faced by a local organisation. We conducted surveys, interviews and data analysis to uncover insights and develop evidence-based recommendations for this real organisation.
One of the most fascinating experiences I had at UQ was delving into the world of brand management. Learning about brand identity, brand positioning, and brand equity helped me understand the psychology behind consumer preferences and loyalty.
What I like most about the Bachelor of Business Management is its relevancy to the outside world. I've found the assignments, particularly those related to my marketing major, have real-world applications. They present you with challenges like those you’d face in the industry.
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Careers
What does a career in marketing look like?
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Careers
How I launched a social media agency while studying at UQ
5-minute read
Stories
See all storiesCareers
What does a career in marketing look like?
4-minute read
Careers
How I launched a social media agency while studying at UQ
5-minute read
How you'll learn
Your learning experiences are designed to best suit the learning outcomes of the courses you choose.
- Lectures
- Tutorials
- Seminars
What you'll study
At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:
- Digital Marketing and Social Media
- Marketing Intelligence
- Applied Market Research
- Consumer Behaviour
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