This major will develop you into a dynamic marketing professional.
You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.
Your courses will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.
Studying this major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.
Career possibilities
Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:
- Corporate communications officer
- Digital marketing specialist
- Marketing officer
- Marketing manager
- Market research analyst
- Product manager
- Public relations officer
- Retail marketing coordinator
- Social media manager
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Can a Master of Business Analytics help your career progression?
Careers
How can I use an economics degree to build a more sustainable society?
Careers
How I launched a social media agency while studying at UQ
How you'll learn
Your learning experiences are designed to best suit the learning outcomes of the courses you choose.
- Lectures
- Tutorials
- Seminars
What you'll study
At UQ, subjects are called 'courses'.
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