Bachelor of Business Management

Business Economics is for anyone who wants to work in strategy, economics or business analysis.

It also develops useful skills for marketing, purchasing and human resource management.

You'll learn about growth strategies, modelling, forecasting, scenario planning, demand analysis, pricing policies, competitive strategies, capital budgeting, investment and cost-benefit analysis.

This major will prepare you for a career in banking, financial services, consultancy or public sector organisations.

See the Business Economics major

Learn about the relationship between business and technology, with a focus on the role played by information systems in large organisations.

You'll develop skills in areas like data analytics, business analysis, information security and process improvement. By the end of your studies, you'll be ready to provide advice about how technologies and systems can be used to improve business operations.

This major will prepare you for a career in a huge range of industries. Typical roles include business analyst, technology consultant or data analyst.

See the Business Information Systems major

Many organisations say their people are their greatest asset. Human Resources helps take this statement from aspiration to reality.

This major focuses on all aspects of people management. It will help you develop an understanding of motivation at work, how HR functions identify talent to match the needs of the business, and how organisations ensure that employees gain competence required for their roles.

You'll study topics including employment relations and workplace conflict, selection and recruitment, organisational change, performance management and leadership. The courses in this major cover Australian and international industrial relations and the legal, ethical and evidence-based approaches that underpin decisions about people and stakeholders in organisations. You’ll also develop skills in communication and contract negotiation.

This major will prepare you for a career as an HR manager or consultant in a huge range of industries, designing interventions to support productivity, change or growth, leading (global) teams, and partnering with senior executives to provide advice to boards.

This major is accredited by the Australian Human Resources Institute (AHRI) and you'll be eligible for the AHRI associate student membership for the duration of your studies.

See the Human Resources major

This major will show you how to take a new idea to market by building a new business from the ground up.

You'll first be introduced to basic principles of innovation and entrepreneurship, including the entrepreneurial mindset and process. Then you'll apply this knowledge in practical courses on digital innovation, social entrepreneurship and growth strategies, as well as technology and innovation management.

Through leadership development you will become a resourceful, creative and resilient innovation leader who delivers sustainable commercial and social value. Further extending your skill set, you’ll engage directly in a short placement or consulting project in a startup or commercial partner project.

You’ll also have the option to develop and grow your own business in an incubator or accelerator within the UQ entrepreneurship ecosystem or beyond. These deep immersion experiences will move you closer to commercially viable business solutions while establishing valuable networks with potential partners, investors, entrepreneurs and mentors.

See the Innovation and Entrepreneurship major

This major will prepare you to work in any business with global operations, or any business that wants to expand.

You'll learn how local conditions can affect global business operations. Plus, you'll study key topics including international trade and investment, international marketing, and how firms operate when they engage in international business, finance and strategy.

This major will prepare you for a career in a huge range of businesses, government agencies or trade associations.

See the International Business major

This major will teach you how to lead dynamic workplaces of the future.

You’ll learn how to manage and lead teams through rapid change and disruption, globalisation, and various sustainability and corporate social responsibility challenges.

The courses you study will develop your ability to think independently, make evidence-based decisions, communicate effectively, identify and solve problems, collaborate and work effectively across cultures and functions.

This major will prepare you for graduate-level leadership and managerial positions. It can also enhance employability skills that will be useful for anyone aspiring to transition their technical knowledge to leadership and managerial roles in the future.

See the Leadership and Management Science major

This major will develop you into a dynamic marketing professional.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

Your courses will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

Studying this major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

See the Marketing major

Business Economics is for anyone who wants to work in strategy, economics or business analysis.

It also develops useful skills for marketing, purchasing and human resource management.

You'll learn about growth strategies, modelling, forecasting, scenario planning, demand analysis, pricing policies, competitive strategies, capital budgeting, investment and cost-benefit analysis.

This major will prepare you for a career in banking, financial services, consultancy or public sector organisations.

See the Business Economics major

Learn about the relationship between business and technology, with a focus on the role played by information systems in large organisations.

You'll develop skills in areas like data analytics, business analysis, information security and process improvement. By the end of your studies, you'll be ready to provide advice about how technologies and systems can be used to improve business operations.

This major will prepare you for a career in a huge range of industries. Typical roles include business analyst, technology consultant or data analyst.

See the Business Information Systems major

Many organisations say their people are their greatest asset. Human Resources helps take this statement from aspiration to reality.

This major focuses on all aspects of people management. It will help you develop an understanding of motivation at work, how HR functions identify talent to match the needs of the business, and how organisations ensure that employees gain competence required for their roles.

You'll study topics including employment relations and workplace conflict, selection and recruitment, organisational change, performance management and leadership. The courses in this major cover Australian and international industrial relations and the legal, ethical and evidence-based approaches that underpin decisions about people and stakeholders in organisations. You’ll also develop skills in communication and contract negotiation.

This major will prepare you for a career as an HR manager or consultant in a huge range of industries, designing interventions to support productivity, change or growth, leading (global) teams, and partnering with senior executives to provide advice to boards.

This major is accredited by the Australian Human Resources Institute (AHRI) and you'll be eligible for the AHRI associate student membership for the duration of your studies.

See the Human Resources major

This major will show you how to take a new idea to market by building a new business from the ground up.

You'll first be introduced to basic principles of innovation and entrepreneurship, including the entrepreneurial mindset and process. Then you'll apply this knowledge in practical courses on digital innovation, social entrepreneurship and growth strategies, as well as technology and innovation management.

Through leadership development you will become a resourceful, creative and resilient innovation leader who delivers sustainable commercial and social value. Further extending your skill set, you’ll engage directly in a short placement or consulting project in a startup or commercial partner project.

You’ll also have the option to develop and grow your own business in an incubator or accelerator within the UQ entrepreneurship ecosystem or beyond. These deep immersion experiences will move you closer to commercially viable business solutions while establishing valuable networks with potential partners, investors, entrepreneurs and mentors.

See the Innovation and Entrepreneurship major

This major will prepare you to work in any business with global operations, or any business that wants to expand.

You'll learn how local conditions can affect global business operations. Plus, you'll study key topics including international trade and investment, international marketing, and how firms operate when they engage in international business, finance and strategy.

This major will prepare you for a career in a huge range of businesses, government agencies or trade associations.

See the International Business major

This major will teach you how to lead dynamic workplaces of the future.

You’ll learn how to manage and lead teams through rapid change and disruption, globalisation, and various sustainability and corporate social responsibility challenges.

The courses you study will develop your ability to think independently, make evidence-based decisions, communicate effectively, identify and solve problems, collaborate and work effectively across cultures and functions.

This major will prepare you for graduate-level leadership and managerial positions. It can also enhance employability skills that will be useful for anyone aspiring to transition their technical knowledge to leadership and managerial roles in the future.

See the Leadership and Management Science major

This major will develop you into a dynamic marketing professional.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

Your courses will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

Studying this major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

See the Marketing major