Be well-prepared for both the technical and advisory roles that are central to professional public relations practice.
You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.
Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.
Career possibilities
Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:
- Public relations professional
- Public relations and social media manager
- Public relations consultant
- Public relations specialist
- Political staffer
- Marketing professional
- Public relations coordinator
- Public relations specialist
The best thing about the communications program at UQ is the real-world experience you get from the coursework. The assessment that I’ve had to complete is relevant to industry, and I’m now using these skills in the workforce.
My program provided me with the space to broaden my intellectual horizons – exposing me to industry practitioners and internship opportunities and empowering me to interact with one of the most stimulating and diverse groups of people I have ever met.
There were a lot of opportunities for practical knowledge and growth and I needed that. Working where I am now, I can see how the courses were relevant and I use my knowledge every day.
I gained very practical and relevant knowledge that continue to be really useful beyond my degree.
The communications program balances out the research and practical aspect of the curriculum. I have gained both research and industrial experience in public relations through this program, and I feel more confident about the skills needed for my future.
The best thing about the communications program at UQ is the real-world experience you get from the coursework. The assessment that I’ve had to complete is relevant to industry, and I’m now using these skills in the workforce.
My program provided me with the space to broaden my intellectual horizons – exposing me to industry practitioners and internship opportunities and empowering me to interact with one of the most stimulating and diverse groups of people I have ever met.
There were a lot of opportunities for practical knowledge and growth and I needed that. Working where I am now, I can see how the courses were relevant and I use my knowledge every day.
I gained very practical and relevant knowledge that continue to be really useful beyond my degree.
The communications program balances out the research and practical aspect of the curriculum. I have gained both research and industrial experience in public relations through this program, and I feel more confident about the skills needed for my future.
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Your learning experiences are designed to best suit the learning outcomes of the courses you choose.
- Lectures
- Tutorials
- Work placements
- Overseas study
- Studios
- Workshops
What you'll study
At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:
- Public Relations Writing
- Media Strategies
- Public Interest Communication
- Public Relations Project
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