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The tourism and events industries play a pivotal role in Australia’s economic prosperity. This major offers a comprehensive and professional understanding of all aspects of tourism and event management.

Through international case studies, simulations and industry-facing projects, you’ll learn about tourism and event systems, planning, operations, sales, marketing, policy and strategy.

In addition to learning about current practices and emerging trends in tourism and events, you’ll develop key business skills and attributes that will help you become a successful industry leader, including teamwork, leadership, creativity, critical thinking and problem-solving.

Graduates can market and manage tourist destinations, develop tourism policy, design sustainable tourism products, create innovative tourism experiences, or work as event and festival managers, consultants, or conference and convention centre managers. Graduates may also find success in various public and private tourism organisation roles.


Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Tourism and events manager
  • Hotel and resort manager
  • Sponsorship and fundraising coordinator
  • Hotel manager
  • Festival manager
  • Casino manager
  • Events manager
  • Fundraising specialist
  • Theatre manager
  • Site logistics coordinator

How you'll learn

In 2023, we'll be teaching on campus, with online options (for most programs and plans) for students who can't attend in person. See the list of programs and plans you can't commence online.

Course delivery modes may change in future semesters.

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Work placements
  • Overseas study
  • Fieldwork
  • Seminars
  • Workshops

What you'll study

At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:

  • Tourism and Events Marketing
  • Project Management for Tourism and Events
  • Tourism and Event Sponsorship and Fundraising
  • Principles of the International Tourism System

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