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Study
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Major

Marketing

Bachelors of Engineering (Honours) / Business Management
Overview Study details

This major will develop you into a dynamic marketing professional.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

Highlights

1 in Queensland for business and economics

Times Higher Education World University Rankings 2023

51 in the world for business and economics

Times Higher Education World University Rankings 2023

Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Corporate communications officer
  • Marketing officer
  • Marketing manager
  • Market research analyst
  • Product manager
  • Public relations officer
  • Digital marketing specialist
  • Social media manager
  • Retail marketing coordinator

Stories

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5 irresistible reasons to choose Communications at UQ
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UQ people

5 irresistible reasons to choose Communications at UQ

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5-minute read

Predicting the unpredictable: 6 key behavioural economics concepts
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Careers

Predicting the unpredictable: 6 key behavioural economics concepts

6-minute read

6-minute read

Business management majors: diversify your career opportunities
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Careers

Business management majors: diversify your career opportunities

4-minute read

4-minute read

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Seminars

What you'll study

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