Skip to menu Skip to content Skip to footer

You're viewing this site as a domestic an international student

You're a domestic student if you are:

  • a citizen of Australia or New Zealand,
  • an Australian permanent resident, or
  • a holder of an Australian permanent humanitarian visa.

You're an international student if you are:

  • intending to study on a student visa,
  • not a citizen of Australia or New Zealand,
  • not an Australian permanent resident, or
  • a temporary resident (visa status) of Australia.
You're viewing this site as a domestic an international student
Change
Glass skyscraper towering into the sky

Field of Study

Marketing

Master of Business

Marketing is a creative, rewarding and continually evolving field.

The knowledge and skills required are in high demand as the world transforms into a global marketplace for internationally traded goods, services and ideas. Marketing involves identifying consumer needs and wants, and allocating organisational resources to profitably satisfy those needs and wants. You'll develop knowledge and skills in product and brand management, awareness and loyalty, consumer behaviour and research, product and service development and marketing strategy. This field is accredited by the Australian Marketing Institute. Career paths can lead to positions as managers and consultants in marketing and advertising agencies, and private, public or not-for-profit organisations.

Highlights

1 in Queensland for business and management studies

QS World University Rankings 2022

51 in the world for business and economics

Times Higher Education World University Rankings 2023

Career possibilities

Postgraduate study can take you anywhere. Here are some of the careers you could be on your way to:

  • Brand manager
  • Business development manager
  • Campaign analyst
  • Communications adviser
  • Marketing communications consultant
  • Search engine optimisation specialist
  • Marketing strategist
Sustainability and the sharing economy: how we can all contribute
Lara Berge Sustainability

Careers

Sustainability and the sharing economy: how we can all contribute

5-minute read

5-minute read

How megatrends like climate change are shaping the future of business and careers in sustainability
Windmills and solar power in the field

Careers

How megatrends like climate change are shaping the future of business and careers in sustainability

5-minute read

5-minute read

My marketing career: Using AI to captivate audiences
Businessman use VR virtual reality goggle and experiences of metaverse virtual world for business future.

Careers

My marketing career: Using AI to captivate audiences

4-minute read

4-minute read

Sustainability and the sharing economy: how we can all contribute
Lara Berge Sustainability

Careers

Sustainability and the sharing economy: how we can all contribute

5-minute read

5-minute read

How megatrends like climate change are shaping the future of business and careers in sustainability
Windmills and solar power in the field

Careers

How megatrends like climate change are shaping the future of business and careers in sustainability

5-minute read

5-minute read

Honours vs bachelor’s degree
Is honours degree worth it

Study tips

Honours vs bachelor’s degree

5-minute read

5-minute read

How you'll learn

In 2023, we'll be teaching on campus, with online options (for most programs and plans) for students who can't attend in person. See the list of programs and plans you can't commence online.

Course delivery modes may change in future semesters.

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Research experience
  • Seminars

What you'll study

Keep up to date

Sign up to get information about applying and studying at UQ.

Select your country and then enter your mobile phone number.

We will use your information to keep you informed about UQ programs, news, events and scholarships. By submitting this form, you consent to the terms of UQ's Marketing consent and privacy notice.