Marketing is a creative, rewarding and continually evolving field.
The knowledge and skills required are in high demand as the world transforms into a global marketplace for internationally traded goods, services and ideas. Marketing involves identifying consumer needs and wants, and allocating organisational resources to profitably satisfy those needs and wants. You'll develop knowledge and skills in product and brand management, awareness and loyalty, consumer behaviour and research, product and service development and marketing strategy. This field is accredited by the Australian Marketing Institute. Career paths can lead to positions as managers and consultants in marketing and advertising agencies, and private, public or not-for-profit organisations.
Career possibilities
Postgraduate study can take you anywhere. Here are some of the careers you could be on your way to:
- Brand manager
- Business development manager
- Campaign analyst
- Communications adviser
- Marketing communications consultant
- Search engine optimisation specialist
- Marketing strategist
The best things about my program are the professors. They have enriched my time at UQ providing mentoring outside of class as well as mentoring within the course material.
Graduate, Master of Business
The professors, students and tutors encourage us to actually believe in our ideas, to try them and learn from them. Yes, you might fail, but failure is an opportunity to learn and grow.
Graduate, Master of Business
The best things about my program are the professors. They have enriched my time at UQ providing mentoring outside of class as well as mentoring within the course material.
Graduate, Master of Business
The professors, students and tutors encourage us to actually believe in our ideas, to try them and learn from them. Yes, you might fail, but failure is an opportunity to learn and grow.
Graduate, Master of Business
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How you'll learn
In 2023, we'll be teaching on campus, with online options (for most programs and plans) for students who can't attend in person. See the list of programs and plans you can't commence online.
Course delivery modes may change in future semesters.
Your learning experiences are designed to best suit the learning outcomes of the courses you choose.
- Lectures
- Tutorials
- Research experience
- Seminars
What you'll study
At UQ, subjects are called 'courses'.
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