Marketing

The knowledge and skills required are in high demand as the world transforms into a global marketplace for internationally traded goods, services and ideas.

Marketing involves identifying consumer needs and wants, and allocating organisational resources to profitably satisfy those needs and wants.

You'll develop knowledge and skills in:

• product and brand management
• awareness and loyalty
• consumer behaviour and research
• product and service development
• marketing strategy.

Career paths can lead to positions as managers and consultants in marketing and advertising agencies, and private, public or not-for-profit organisations.