Marketing is a creative, rewarding and continually evolving field.
The knowledge and skills required are in high demand as the world transforms into a global marketplace for internationally traded goods, services and ideas. Marketing involves identifying consumer needs and wants, and allocating organisational resources to profitably satisfy those needs and wants. You'll develop knowledge and skills in product and brand management, awareness and loyalty, consumer behaviour and research, product and service development and marketing strategy. Career paths can lead to positions as managers and consultants in marketing and advertising agencies, and private, public or not-for-profit organisations.
Career possibilities
Postgraduate study can take you anywhere. Here are some of the careers you could be on your way to:
- Brand manager
- Business development manager
- Campaign analyst
- Communications adviser
- Marketing communications consultant
- Search engine optimisation specialist
- Marketing strategist
The best things about my program are the professors. They have enriched my time at UQ providing mentoring outside of class as well as mentoring within the course material.
The professors, students and tutors encourage us to actually believe in our ideas, to try them and learn from them. Yes, you might fail, but failure is an opportunity to learn and grow.
The best things about my program are the professors. They have enriched my time at UQ providing mentoring outside of class as well as mentoring within the course material.
The professors, students and tutors encourage us to actually believe in our ideas, to try them and learn from them. Yes, you might fail, but failure is an opportunity to learn and grow.
Events
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1 May - 22 May
UQ's sustainable energy programs – live Q&A webinars
21 May
Master of Finance and Investment Management information webinar
Stories
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Careers
Attain unparalleled career growth with a UQ MBA
4-minute read
Careers
Emerging careers in the arts and communication industries
5-minute read
Careers
Highest-paying careers in business, finance and economics
6-minute read
Stories
See all storiesCareers
Attain unparalleled career growth with a UQ MBA
4-minute read
Careers
Emerging careers in the arts and communication industries
5-minute read
Careers
Highest-paying careers in business, finance and economics
6-minute read
How you'll learn
Your learning experiences are designed to best suit the learning outcomes of the courses you choose.
- Lectures
- Tutorials
- Research experience
- Seminars
What you'll study
At UQ, subjects are called 'courses'.
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