You're viewing this site as a domestic an international student

You're a domestic student if you are:

  • a citizen of Australia or New Zealand,
  • an Australian permanent resident, or
  • a holder of an Australian permanent humanitarian visa.

You're an international student if you are:

  • intending to study on a student visa,
  • not a citizen of Australia or New Zealand,
  • not an Australian permanent resident, or
  • a temporary resident (visa status) of Australia.
You're viewing this site as a domestic an international student
Change
Glass skyscraper towering into the sky

Field of Study

Marketing

Master of Business
Overview Study details

Marketing is a creative, rewarding and continually evolving field.

The knowledge and skills required are in high demand as the world transforms into a global marketplace for internationally traded goods, services and ideas. Marketing involves identifying consumer needs and wants, and allocating organisational resources to profitably satisfy those needs and wants. You'll develop knowledge and skills in product and brand management, awareness and loyalty, consumer behaviour and research, product and service development and marketing strategy. Career paths can lead to positions as managers and consultants in marketing and advertising agencies, and private, public or not-for-profit organisations.

Highlights

1 in Queensland for business and management studies

QS World University Rankings 2024

74 in the world for business and economics

Times Higher Education World University Rankings 2024

Career possibilities

Postgraduate study can take you anywhere. Here are some of the careers you could be on your way to:

  • Brand manager
  • Business development manager
  • Campaign analyst
  • Communications adviser
  • Marketing communications consultant
  • Search engine optimisation specialist
  • Marketing strategist
Cameron Law

The best things about my program are the professors. They have enriched my time at UQ providing mentoring outside of class as well as mentoring within the course material.

Cameron Law 
Graduate, Master of Business
Isabel Mueller

The professors, students and tutors encourage us to actually believe in our ideas, to try them and learn from them. Yes, you might fail, but failure is an opportunity to learn and grow.

Isabel Mueller
Graduate, Master of Business
Cameron Law

The best things about my program are the professors. They have enriched my time at UQ providing mentoring outside of class as well as mentoring within the course material.

Cameron Law 
Graduate, Master of Business
Isabel Mueller

The professors, students and tutors encourage us to actually believe in our ideas, to try them and learn from them. Yes, you might fail, but failure is an opportunity to learn and grow.

Isabel Mueller
Graduate, Master of Business

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Research experience
  • Seminars

What you'll study

Keep up to date

Sign up to get information about applying and studying at UQ.

Select your country and then enter your mobile phone number.

We will use your information to keep you informed about UQ programs, news, events and scholarships. By submitting this form, you consent to the terms of UQ's Marketing consent and privacy notice.

Questions?
We're here to help.
Contact us