Data and AI for Business Growth

In today’s business landscape, data is not just a resource – it’s a source of competitive advantage.

Whether developing a new product, scaling a tech-enabled service, or driving radical innovation in a large organisation, entrepreneurs and innovators increasingly rely on the strategic use of data and AI to create, test and scale value propositions.

This field of study focuses on the strategic application of analytics and AI in entrepreneurial and innovation settings. You’ll develop capabilities in responsible AI, data monetisation and analytics-driven decision-making, enabling you to turn data into commercial and strategic value.

Ideal for anyone with a technical or analytical background, this field will prepare you for roles in digital strategy, venture growth and transformation leadership.