You're viewing this site as a domestic an international student

You're a domestic student if you are:

  • a citizen of Australia or New Zealand,
  • an Australian permanent resident, or
  • a holder of an Australian permanent humanitarian visa.

You're an international student if you are:

  • intending to study on a student visa,
  • not a citizen of Australia or New Zealand,
  • not an Australian permanent resident, or
  • a temporary resident (visa status) of Australia.
You're viewing this site as a domestic an international student
Change
Glass skyscraper towering into the sky

Major

Marketing

Bachelors of Business Management / Economics
Overview Study details

This major will develop you into a dynamic marketing professional.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

Highlights

1 in Queensland for business and management studies

QS World University Rankings 2025

65 in the world for business and economics

Times Higher Education World University Rankings 2025

Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Corporate communications officer
  • Digital marketing specialist
  • Marketing officer
  • Marketing manager
  • Market research analyst
  • Product manager
  • Public relations officer
  • Retail marketing coordinator
  • Social media manager
  • Tourism, marketing and events officer

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Seminars

What you'll study

Keep up to date

Sign up to get information about applying and studying at UQ.

Select your country and then enter your mobile phone number.

We will use your information to keep you informed about UQ programs, news, events and scholarships. By submitting this form, you consent to the terms of UQ's Marketing consent and privacy notice.

Questions?
We're here to help.
Contact us