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This major will develop you into a dynamic marketing professional.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.


1 in Queensland for business and management studies

QS World University Rankings 2024

74 in the world for business and economics

Times Higher Education World University Rankings 2024

Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Corporate communications officer
  • Digital marketing specialist
  • Marketing officer
  • Marketing manager
  • Market research analyst
  • Product manager
  • Public relations officer
  • Retail marketing coordinator
  • Social media manager
  • Tourism, marketing and events officer

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Seminars

What you'll study

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