This major will develop you into a dynamic marketing professional.
You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.
Your courses will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.
Studying this major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.
Career possibilities
Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:
- Corporate communications officer
- Digital marketing specialist
- Marketing officer
- Marketing manager
- Market research analyst
- Product manager
- Public relations officer
- Retail marketing coordinator
- Social media manager
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Microsoft joins UQ to ‘hack’ business student potential
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Stories
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Microsoft joins UQ to ‘hack’ business student potential
4-minute read
What you'll study
At UQ, subjects are called 'courses'.
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