This major will develop you into a dynamic marketing professional.
You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.
The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.
This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.
Career possibilities
Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:
- Marketing coordinator
- Market research analyst
- Product manager
- Retail marketing coordinator
- Digital marketing specialist
- Social media coordinator
- Marketing officer
Events
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30 October
Master of Business Analytics Information Webinar
Stories
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Careers
How to become a finance manager or investment manager
5-minute read
Stories
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How to become a finance manager or investment manager
5-minute read
How you'll learn
Your learning experiences are designed to best suit the learning outcomes of the courses you choose.
- Lectures
- Tutorials
- Seminars
What you'll study
At UQ, subjects are called 'courses'.
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