This field provides the skills of professionally analysing communication situations and designing solutions to communication problems.
You'll also learn the skills required to plan and implement a professional public relations campaign (including goal-setting, budgeting and evaluation), the skills of audience and public opinion analysis, a range of communication theories, and an understanding of how globalisation and the emerging information economy impacts public relations practices.
Career possibilities
Postgraduate study can take you anywhere. Here are some of the careers you could be on your way to:
- Public relations and social media manager
- Social media manager
- Marketing strategist
- Political campaign manager
- Strategic marketing analyst
- Change and communications specialist
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Microsoft joins UQ to ‘hack’ business student potential
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Stories
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Microsoft joins UQ to ‘hack’ business student potential
4-minute read
How you'll learn
Your learning experiences are designed to best suit the learning outcomes of the courses you choose.
- Lectures
- Overseas study
- Seminars
- Workshops
What you'll study
At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:
- Communication Theory
- PR and Professional Practice: Foundations
- Communication Practice and Campaigns
- Digital Media Theory and Practice
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