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Field of Study

Marketing

Master of Business
Overview Study details

Marketing is a creative, rewarding and continually evolving field.

The knowledge and skills required are in high demand as the world transforms into a global marketplace for internationally traded goods, services and ideas. Marketing involves identifying consumer needs and wants, and allocating organisational resources to profitably satisfy those needs and wants. You'll develop knowledge and skills in product and brand management, awareness and loyalty, consumer behaviour and research, product and service development and marketing strategy. Career paths can lead to positions as managers and consultants in marketing and advertising agencies, and private, public or not-for-profit organisations.

Highlights

1 in Queensland for business and management studies

QS World University Rankings 2025

65 in the world for business and economics

Times Higher Education World University Rankings 2025

Career possibilities

Postgraduate study can take you anywhere. Here are some of the careers you could be on your way to:

  • Brand manager
  • Business development manager
  • Campaign analyst
  • Communications adviser
  • Marketing communications consultant
  • Search engine optimisation specialist
  • Marketing strategist
Cameron Law

The best things about my program are the professors. They have enriched my time at UQ providing mentoring outside of class as well as mentoring within the course material.

Cameron Law 
Graduate, Master of Business
Isabel Mueller

The professors, students and tutors encourage us to actually believe in our ideas, to try them and learn from them. Yes, you might fail, but failure is an opportunity to learn and grow.

Isabel Mueller
Graduate, Master of Business
Cameron Law

The best things about my program are the professors. They have enriched my time at UQ providing mentoring outside of class as well as mentoring within the course material.

Cameron Law 
Graduate, Master of Business
Isabel Mueller

The professors, students and tutors encourage us to actually believe in our ideas, to try them and learn from them. Yes, you might fail, but failure is an opportunity to learn and grow.

Isabel Mueller
Graduate, Master of Business

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Research experience
  • Seminars

What you'll study

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