Design is everywhere – it's part of our daily lives. It has the power to change the way people think, feel, behave, communicate and function. And so do you.
Design jobs are incredibly varied, but all boil down to this: the ability to solve problems to meet the needs of the user. Whether it’s how to make a complicated app user-friendly, or how to make a building more energy efficient, you can choose what kind of problems you’re interested in solving through the major (or specialisation) you focus on during your studies.
Bachelor of Design job opportunities can be found in an array of sectors, with organisations looking for skills as specific as web design, through to broader user experience design. Graduates also have a wide range of interchangeable skills, setting them up for incredible opportunities to explore different paths and promotions throughout their career.
So, let’s explore the Bachelor of Design careers you could be working in to change the way people experience their everyday lives.
In the simplest terms, a product designer develops new products – virtual or physical – to improve the customer experience. They’re in the business of using design to create products that will make life better for people.
Product designers continue to find ways to improve the products they create by solving any problems that may arise, to ensure users remain engaged and happy. Think about how often the apps you download bring out new updates, or how Apple releases a new iPhone every year. This is product design in action.
working with UX researchers to conduct interviews, focus groups and surveys to determine user needs
leading brainstorming sessions with other designers, and translating these into actionable ideas
liaising with brand teams to ensure new designs adhere to brand image
creating product sketches and prototypes
suggesting ways to improve the product during testing phases
discussing and actioning user feedback
continuing to identify and solve problems with the product throughout its lifespan.
Product designer skills
A product designer needs to display an aptitude for:
giving and receiving constructive feedback
How could you help the world with a career in design?
A service designer looks at not only how the customer or user interacts with the product, but also how various stakeholders (such as salespeople and customer service representatives) are involved in service delivery and customer experience.
When users or customers interact with a product, it can be through an omnichannel approach – desktop, mobile, physical shopfront, etc. Service design is concerned with this complete brand experience, not just the customer’s experience with the product.
For example, a customer discovers a pair of shoes they want to purchase while browsing through a social media app on their phone. They decide to switch to their laptop and look up the brand of shoe to read reviews via their web browser. They then go visit the physical store to try on the shoes, which they purchase. When they get home, they notice that they accidentally picked up the wrong colour, so they call the customer support team to arrange an exchange. This customer journey, from brand awareness to post-purchase care, is carefully analysed and curated by the service designer.
What does a service designer do?
Service designer responsibilities include:
working with various stakeholders to identify any problems occurring in the service delivery process
creating customer journey maps to find any existing or potential barriers to customers and users accessing the product
brainstorming ways to remove barriers and make the customer experience easier and smoother
designing service blueprints
presenting blueprints to management and all relevant stakeholders
monitoring changes to service delivery and altering according to how they’re received by the customer.
Service designer skills
To excel as a service designer, you need to be able to:
look at the bigger picture
communicate effectively with multiple stakeholders
identify and solve problems
At the core of it, a user experience (UX) designer’s role is to make products chiefly within the digital realm (like websites, apps and online forms) easy and enjoyable for the customer to use. They’re concerned with the overall user experience – how every touchpoint on the customer’s digital journey impacts the way they feel and behave. For a UX designer, the customer or user's needs are always front and centre.
What does a user experience designer do?
User experience design jobs list the following as common everyday duties and responsibilities:
conducting competitor analysis
undergoing user research and customer analysis
creating user personas
strategising the best ways to present a product or experience
mapping customer experiences
testing the customer journey
coordinating and collaborating with UI (user interface) designers and developers
User experience designer skills
User experience designers need the following skills:
clear and concise communication
A design manager is the head honcho of the design team in an organisation. They take on predominantly a leadership and stakeholder management role.
The design manager mentors the other designers and helps to ensure their ideas and work align with the organisation’s overarching goals and principles. They bridge the gap between business and design objectives.
At the end of the day, an organisation needs to ensure their product (whether it’s a gaming console or a building) looks great and delivers a superb user experience, but they also need to stay within budget and make a profit. The design manager juggles these sometimes-conflicting priorities.
Design managers work across all industries, from engineering to architecture, construction, finance and health. It often takes several years of experience as a designer to work your way into a design manager position.
What does a design manager do?
Design manager responsibilities include:
managing, mentoring and training a team of designers
ensuring quality standards and protocols are being followed during every step of the project
developing and maintaining budgets
collaborating with marketing, brand and leaderships teams to define and deliver goals
delegating tasks to team members based on skills and strengths
reporting on project progress.
Design manager skills
A design manager requires the following skills:
Shaping careers in design
You may have noticed there are several overlapping duties and skills mentioned in the design roles we’ve outlined in this article. Some of the careers may sound quite similar, and when searching for jobs, you may find organisations using these different job titles interchangeably. Design is a constantly evolving sector and one that’s in high demand by many industries – some of which find it hard to keep up with emerging specialisations.
For this reason, when searching for a job in design (especially in-house), it’s important to have a clear and succinct elevator pitch for your skills. You may find that your skills can take you down several different career paths or fit under a variety of job titles. This is part of the appeal of design. You can use your skills and knowledge to tailor a position to your interests and shape a career you’re passionate about.
Want to know more about the types of careers you can pursue with a university degree in engineering, architecture and information technology?