Metaverse as a Business/Teaching Model

Using both qualitative and quantitative approaches as well as relevant theories, this project examines human interactions in the interplay between Metaverse as both a business and an education model.

The Faculty of Business, Economics and Law (BEL) incorporates three schools – UQ Business School, the School of Economics and the School of Law – and two research centres – the Australian Institute for Business and Economics (AIBE) and the Centre for the Business and Economics of Health (CBEH). Research at the Faculty of Business, Economics and Law is often conducted in collaboration with industry, government and community partners. The Faculty’s collaborative and innovative research approach has seen us shape business practices, legislation and policy in Australia and abroad.

In particular, UQ Business School is renowned for its cutting-edge research, outstanding academic staff, depth of educational programs and close links with leading global organisations. The School also carries AACSB International and EQUIS accreditation – the first school in Australia to receive this prestigious accreditation across its full range of programs.

This project is supported by the Research project scholarship.

Learn more about the Research project scholarship.

Your application will be assessed on a competitive basis.

We take into account your:

• previous academic record
• publication record
• honours and awards
• employment history

A working knowledge of cross-level modelling, Hayes mediation-moderation models, experimental designs, simulations and qualitative skills would be of benefit to someone working on this project.

You will demonstrate academic achievement in the field/s of business management and IT/engineering, and the potential for scholastic success.

A background or knowledge of psychology, education, platform designs and or sociology of human behaviors in virtual platforms  is highly desirable.

You must submit an expression of interest (EOI) by 31 December, 2025 31 December, 2025.

Before you apply

1. Check your eligibility for the Doctor of Philosophy (PhD).
2. Prepare your documentation.
3. If you have any questions about whether the project is suitable for your research interests, contact Associate Professor Remi Ayoko (r.ayoko@uq.edu.au).

When you apply

To apply, submit an expression of interest (EOI) for the program. You don't need to apply separately for the project or scholarship. How to submit an EOI

In your EOI, complete the ‘Scholarship/Sponsorship’ section with the following details:

1. Are you applying for an advertised project: 'Yes'
2. Project: 'Research project scholarship'
3. Scholarship Code Listed in the Advertisement: METAVERSE-AYOKO
4. Link to Scholarship Advertisement: https://study.uq.edu.au/study-options/phd-mphil-professional-doctorate/projects/metaverse-business-teaching-model

Submit an EOI