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Major

Media and Digital Cultures

Bachelor of Design
Overview Study details

Explore how media, technology and digital culture shape the way people understand the world.

In this major, you'll examine the cultural impact of digital technologies, media platforms and interactive systems, from social media and popular culture to art, digital environments and global media networks.

You’ll learn how media represents ideas, creates meaning and influences the way people connect, communicate and understand the world.

Through practical projects, you’ll build skills in digital design, content creation and interactive media production. You’ll also develop a critical understanding of media and culture, helping you design and communicate in ways that are thoughtful, creative and responsive to changing digital environments.

Highlights

1 in Queensland for arts and humanities

QS World University Rankings 2026

Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Digital media product manager
  • Visual designer

Average annual salary range

Design Manager

$175–$195K

seek.com.au

Next steps after graduation

You'll be prepared for career opportunities in:

  • digital media design
  • visual communication
  • content creation
  • media production
  • curation
  • event design
  • user-centred digital design.

Help create, produce and share engaging digital and cultural experiences across creative industries, media organisations, cultural institutions, digital agencies or communications teams.

Taya Mohan

I studied a Bachelor of Design and chose to major in Media and Digital Cultures. Now I’m a User Experience Designer, where I use the skills from this major every day to design better and more meaningful digital experiences for people.

Tanya Mohan
Graduate, Bachelor of Design (Media and Digital Cultures)
Taya Mohan

I studied a Bachelor of Design and chose to major in Media and Digital Cultures. Now I’m a User Experience Designer, where I use the skills from this major every day to design better and more meaningful digital experiences for people.

Tanya Mohan
Graduate, Bachelor of Design (Media and Digital Cultures)

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Studios

What you'll study

At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:

  • Media and Society
  • Digital Media Industries
  • Digital Cultures
  • Communication for Social Change

See courses and program structure

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