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Major

Digital Media

Bachelors of Business Management / Communication
Overview Study details

This major focuses on the continuous evolution of media technologies and industries.

It also covers the interactive and data-driven platforms that now form the basis of everyday media infrastructure, significant domains of cultural production such as news and television, and the role media plays in the formation of identity.

You'll learn a combination of critical analytic, research, production, management and planning skills related to contemporary media industries.

Graduates will be candidates for work in the media industries, as well as the expanding array of organisations that have in-house media production and management.

Highlights

1 in Queensland for arts and humanities

QS World University Rankings 2024

Watch Bachelor of Communication (Digital Media) on YouTube.

Career possibilities

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

  • Digital media specialist
  • Advertising manager
  • Digital media executive
  • Marketing executive
  • Social media strategist
  • Communications manager
  • Digital media product manager

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Work placements
  • Research experience
  • Studios
  • Workshops

What you'll study

At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:

  • Media Design
  • Digital Media Industries
  • Digital Project
  • Media Platforms

See courses and program structure

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