Bachelors of Business Management / Communication
Overview
Prepare yourself for a career as a business leader in the contemporary information society and economy.
This dual program provides you with a comprehensive basis for a career as a business leader and equips you with the skills and self-confidence to effectively manage a wide range of competitive business environments.
During your studies, you'll hear from industry guest lecturers, examine real-life case studies, and undertake projects, placements and internships with leading businesses. With courses developed in close collaboration with UQ industry partners, you'll study topics including accounting, economics, law, marketing, business information systems and strategy.
Your grounding in business fundamentals will be complemented by studies in communication, which will prepare you for exciting roles at the centre of contemporary information society and economy. You'll develop skills in visual, written, multimedia, spoken and interpersonal communication, and through researching and exploring communications.
This program opens up a wide range of career opportunities in the public, private and not-for-profit sectors. Many of our alumni work in leadership positions across a huge range of industries.
Program highlights
- Place yourself at the centre of the contemporary information society and economy with advanced communications and business management skills.
- Join one of the world's top business schools and learn from award-winning research and industry experts.
- Get industry experience through initiatives including executive shadowing and individual placements.
Majors
Tailor your studies to suit your goals. This program offers these options:
- Business Economics
- Business Information Systems
- Digital Media
- Human Resources
How you'll learn
Your learning experiences are designed to best suit the learning outcomes of the courses you choose.
- Lectures
- Tutorials
- Work placements
- Seminars
- Studios
- Workshops
What you'll study
At UQ, degrees are called 'programs' and subjects are called 'courses'.
See courses and program structure
View dual degree planner (PDF)
The 2025 dual degree planner is not yet available. The planner displayed is for a previous year and is a guide only.
Career possibilities
Our programs prepare you for your first job and beyond. Depending on which major you choose, here are some of the careers you could be on your way to:
- Communications manager
- Public relations account manager
- Social media strategist
- Marketing officer
- Business development specialist
- Human resources officer
- Copywriter
- Advertising specialist
- International business executive
- Business analyst
Graduate salary
Communications (undergraduate)
compared.edu.au
Graduate salary
Business and management (undergraduate)
compared.edu.au
Professional memberships
When you graduate, you may be eligible for memberships with the following professional organisations. Contact the organisation to find out how to become a member.
- Australian Human Resources Institute
- Australian Marketing Institute
- Economic Society of Australia
I gained very practical and relevant knowledge that continue to be really useful beyond my degree.
There were a lot of opportunities for practical knowledge and growth and I needed that. Working where I am now, I can see how the courses were relevant and I use my knowledge every day.
I gained very practical and relevant knowledge that continue to be really useful beyond my degree.
There were a lot of opportunities for practical knowledge and growth and I needed that. Working where I am now, I can see how the courses were relevant and I use my knowledge every day.
Events
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13 January - 13 January
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Stories
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Entry requirements
Prerequisites
- General English subject (Units 3 & 4, C)
- one of General Mathematics, Mathematical Methods or Specialist Mathematics (Units 3 & 4, C)
Prerequisites
- General English subject (Units 3 & 4, C)
- one of General Mathematics, Mathematical Methods or Specialist Mathematics (Units 3 & 4, C)
Entry score threshold
| ATAR / Rank | IB |
|---|---|
| 78 | 27.75 |
These are the lowest adjusted scores we made an offer to in Semester 1, 2024. Entry scores are based on the most recent Semester 1 intake and are updated in April each year. Meeting the entry score threshold doesn't guarantee admission.
Guarantee your place at UQ: If you meet our guaranteed minimum ATAR you could secure an offer for your preferred program.
English language requirements
IELTS overall 6.5; reading 6; writing 6; speaking 6; listening 6. For other English Language Proficiency Tests and Scores approved for UQ
TOEFL iBT (including Paper Edition) - Overall 87, listening 19, reading 19, writing 21 and speaking 19.
PTE Academic - Overall Score of 64 and 60 in all sub bands.
BE - A minimum overall grade of 4 plus a minimum grade of C in all macro skills.
CES - Overall 176 and 169 in all sub bands.
OET is not accepted.
There are other ways to meet the English language requirements. For some programs, additional conditions apply.
Student visas
International students who are accepted into full-time study in the Bachelors of Business Management / Communication are eligible to apply for an Australian student visa (subclass 500).
There are a number of requirements you must satisfy before a visa is granted, including the Genuine Student (GS) requirement.
Entry score range
This table shows the range of entry scores for recent secondary students offered a place in the B BusMan/BCommunication for Semester 1, 2024
| Without adjustments | With adjustments | |
|---|---|---|
| Highest | 99.9 | 99.9 |
| Median | 86.05 | 86.6 |
| Lowest | 76 | 78 |
Who you'll study with
Here's a snapshot of our student intake for this program in Semester 1, 2024:
| Applicant background | Number of students | Percentage of all students |
|---|---|---|
(A) Higher education study | N/P | N/P |
(B) Vocational Education and Training (VET) study | 0 | 0% |
(C) Work and life experience | 0 | 0% |
| (D) Recent secondary education | ||
| 29 | 69% |
| 0 | 0% |
| 0 | 0% |
International students | <5 | <5 |
Total | 42 | 100% |
"<5" — The number of students is less than 5.
N/A — Students not accepted in this category.
N/P — Not published. The number is hidden to protect the privacy of students in other cells.
Need help meeting the entry requirements?
Majors
Majors
Tailor your studies to suit your goals. This program offers these options:
It also develops useful skills for marketing, purchasing and human resource management.
You'll learn about growth strategies, modelling, forecasting, scenario planning, demand analysis, pricing policies, competitive strategies, capital budgeting, investment and cost-benefit analysis.
This major will prepare you for a career in banking, financial services, consultancy or public sector organisations.
You'll develop skills in areas like data analytics, business analysis, information security and process improvement. By the end of your studies, you'll be ready to provide advice about how technologies and systems can be used to improve business operations.
This major will prepare you for a career in a huge range of industries. Typical roles include business analyst, technology consultant or data analyst.
It also covers the interactive and data-driven platforms that now form the basis of everyday media infrastructure, significant domains of cultural production such as news and television, and the role media plays in the formation of identity.
You'll learn a combination of critical analytic, research, production, management and planning skills related to contemporary media industries.
Graduates will be candidates for work in the media industries, as well as the expanding array of organisations that have in-house media production and management.
This major focuses on all aspects of people management. It will help you develop an understanding of motivation at work, how HR functions identify talent to match the needs of the business, and how organisations ensure that employees gain competence required for their roles.
You'll study topics including employment relations and workplace conflict, selection and recruitment, organisational change, performance management and leadership. The courses in this major cover Australian and international industrial relations and the legal, ethical and evidence-based approaches that underpin decisions about people and stakeholders in organisations. You’ll also develop skills in communication and contract negotiation.
This major will prepare you for a career as an HR manager or consultant in a huge range of industries, designing interventions to support productivity, change or growth, leading (global) teams, and partnering with senior executives to provide advice to boards.
You'll first be introduced to basic principles of innovation and entrepreneurship, including the entrepreneurial mindset and process. Then you'll apply this knowledge in practical courses on digital innovation, social entrepreneurship and growth strategies, as well as technology and innovation management.
Through leadership development you will become a resourceful, creative and resilient innovation leader who delivers sustainable commercial and social value. Further extending your skill set, you’ll engage directly in a short placement or consulting project in a startup or commercial partner project.
You’ll also have the option to develop and grow your own business in an incubator or accelerator within the UQ entrepreneurship ecosystem or beyond. These deep immersion experiences will move you closer to commercially viable business solutions while establishing valuable networks with potential partners, investors, entrepreneurs and mentors.
You'll learn how local conditions can affect global business operations. Plus, you'll study key topics including international trade and investment, international marketing, and how firms operate when they engage in international business, finance and strategy.
This major will prepare you for a career in a huge range of businesses, government agencies or trade associations.
You’ll learn how to manage and lead teams through rapid change and disruption, globalisation, and various sustainability and corporate social responsibility challenges.
The courses you study will develop your ability to think independently, make evidence-based decisions, communicate effectively, identify and solve problems, collaborate and work effectively across cultures and functions.
This major will prepare you for graduate-level leadership and managerial positions. It can also enhance employability skills that will be useful for anyone aspiring to transition their technical knowledge to leadership and managerial roles in the future.
You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.
The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.
This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.
You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.
Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.
Majors
Tailor your studies to suit your goals. This program offers these options:
It also develops useful skills for marketing, purchasing and human resource management.
You'll learn about growth strategies, modelling, forecasting, scenario planning, demand analysis, pricing policies, competitive strategies, capital budgeting, investment and cost-benefit analysis.
This major will prepare you for a career in banking, financial services, consultancy or public sector organisations.
You'll develop skills in areas like data analytics, business analysis, information security and process improvement. By the end of your studies, you'll be ready to provide advice about how technologies and systems can be used to improve business operations.
This major will prepare you for a career in a huge range of industries. Typical roles include business analyst, technology consultant or data analyst.
It also covers the interactive and data-driven platforms that now form the basis of everyday media infrastructure, significant domains of cultural production such as news and television, and the role media plays in the formation of identity.
You'll learn a combination of critical analytic, research, production, management and planning skills related to contemporary media industries.
Graduates will be candidates for work in the media industries, as well as the expanding array of organisations that have in-house media production and management.
This major focuses on all aspects of people management. It will help you develop an understanding of motivation at work, how HR functions identify talent to match the needs of the business, and how organisations ensure that employees gain competence required for their roles.
You'll study topics including employment relations and workplace conflict, selection and recruitment, organisational change, performance management and leadership. The courses in this major cover Australian and international industrial relations and the legal, ethical and evidence-based approaches that underpin decisions about people and stakeholders in organisations. You’ll also develop skills in communication and contract negotiation.
This major will prepare you for a career as an HR manager or consultant in a huge range of industries, designing interventions to support productivity, change or growth, leading (global) teams, and partnering with senior executives to provide advice to boards.
You'll first be introduced to basic principles of innovation and entrepreneurship, including the entrepreneurial mindset and process. Then you'll apply this knowledge in practical courses on digital innovation, social entrepreneurship and growth strategies, as well as technology and innovation management.
Through leadership development you will become a resourceful, creative and resilient innovation leader who delivers sustainable commercial and social value. Further extending your skill set, you’ll engage directly in a short placement or consulting project in a startup or commercial partner project.
You’ll also have the option to develop and grow your own business in an incubator or accelerator within the UQ entrepreneurship ecosystem or beyond. These deep immersion experiences will move you closer to commercially viable business solutions while establishing valuable networks with potential partners, investors, entrepreneurs and mentors.
You'll learn how local conditions can affect global business operations. Plus, you'll study key topics including international trade and investment, international marketing, and how firms operate when they engage in international business, finance and strategy.
This major will prepare you for a career in a huge range of businesses, government agencies or trade associations.
You’ll learn how to manage and lead teams through rapid change and disruption, globalisation, and various sustainability and corporate social responsibility challenges.
The courses you study will develop your ability to think independently, make evidence-based decisions, communicate effectively, identify and solve problems, collaborate and work effectively across cultures and functions.
This major will prepare you for graduate-level leadership and managerial positions. It can also enhance employability skills that will be useful for anyone aspiring to transition their technical knowledge to leadership and managerial roles in the future.
You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.
The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.
This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.
You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.
Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.
Fees and Scholarships
Indicative annual fee
Approximate yearly cost of tuition (16 units). Your fees will vary according to your selected courses and study load. Fees are reviewed each year and may increase.
$15,685
2025
$15,685
2025
Approximate yearly cost of tuition (16 units). Your fees will vary according to your study load. Fees are reviewed each year and may increase.
AUD $48,720
2025
AUD $48,720
2025
Government assistance
Financial aid
As an international student, you might be eligible for financial aid – either from your home country, or from the Australian Government.
HECS-HELP
Domestic places in the Bachelors of Business Management / Communication are Commonwealth Supported. This means the cost of your education is shared between you and the Australian Government.
Instead of tuition fees, Commonwealth Supported students pay what are called student contribution amounts.
HECS-HELP is an Australian Government loan scheme to assist eligible students with the cost of their student contribution amounts.
Centrelink support
The Australian Government offers a number of income-support payments to eligible Australian university students.
Scholarships
You may be eligible for more than 100 scholarships, including:
How to apply
Applying online
If your senior schooling is from outside Australia, you can submit your application to UQ. Or, if you prefer, you can use an approved UQ agent in your country.
The program code for the Bachelors of Business Management / Communication is 2509.
Find out more about applying for undergraduate study
If your senior schooling is from Australia
Submit your application to the Queensland Tertiary Admissions Centre if you're an international student who is currently studying:
- Australian Year 12 (in Australia or another country), or
- the International Baccalaureate in Australia.
The QTAC code for the Bachelors of Business Management / Communication is 711511.
Applying through QTAC
All domestic applications should be submitted to the Queensland Tertiary Admissions Centre (QTAC).
The QTAC code for the Bachelors of Business Management / Communication is 711511.
Important dates
If you’re studying Year 12 in Australia, go to the QTAC website to check the closing date for this program.
If you’re applying to UQ, the closing date for this program is:
- To commence study in semester 2 - May 31 of the year of commencement.
- To commence study in semester 1 - November 30 of the previous year.
To learn more about UQ dates, including semester start dates, view the Academic Calendar.
Important dates
To check the closing date for this program, go to the QTAC website.
To learn more about UQ dates, including semester start dates, view the Academic Calendar.
Admissions schemes
Applying to university can be both exciting and daunting, which is why we’ve tried to make the process as simple as we can.
We have several schemes in place to improve your chances of getting a place at UQ.
Pathway options
A rank or score doesn’t determine your potential.
If you're not offered a place in your first-choice program – or if you don't meet the entry requirements – you still have a number of options.
Aboriginal and Torres Strait Islander applicants
For support with applying – or if you have any questions about university life – get in touch with our Aboriginal and Torres Strait Islander Studies Unit.
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