Be well-prepared for both the technical and advisory roles that are central to professional public relations practice.
You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.
Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.
Career possibilities
Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:
- Corporate affairs manager
- Public relations consultant
- Publicist
- Public relations and social media manager
- Media and communications officer
- Public relations account manager
- Communications manager
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7 April - 22 September
Beginner Language Bootcamp at UQ IML
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Microsoft joins UQ to ‘hack’ business student potential
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Stories
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Microsoft joins UQ to ‘hack’ business student potential
4-minute read
How you'll learn
Your learning experiences are designed to best suit the learning outcomes of the courses you choose.
- Lectures
- Tutorials
- Work placements
- Research experience
- Studios
- Workshops
What you'll study
At UQ, subjects are called 'courses'. Here's a sample of the courses you could study:
- Public Relations Writing
- Media Strategies
- Public Interest Communication
- Public Relations Project
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