This major will develop you into a dynamic marketing professional.
You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.
The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.
This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.
Career possibilities
Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:
- Corporate communications officer
- Digital marketing specialist
- Marketing officer
- Marketing manager
- Market research analyst
- Product manager
- Public relations officer
- Retail marketing coordinator
- Social media manager
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Uni life
Study advanced business for accelerated career success
Stories
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Uni life
Meet Christina and Juan from Colombia, studying a Master of Business in Australia
UQ people
Meet Nang from Singapore, studying tourism, hospitality and event management
How you'll learn
Your learning experiences are designed to best suit the learning outcomes of the courses you choose.
- Lectures
- Tutorials
- Seminars
What you'll study
At UQ, subjects are called 'courses'.
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