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Field of Study

Advertising

Master of Business

Demand for business and marketing professionals with advertising expertise is rapidly growing.

The advertising industry has changed significantly over the past two decades — in industry structure, media channels, technology and consumer empowerment.

Media dominates the industry, rather than creative companies. Professionals require skills in strategic media buying and planning, marketing and advertising program evaluation, and in emerging areas of specialisation such as social media management.

This field allows professionals to develop the skills and strategic perspective needed to be successful in this global industry.

Highlights

1 in Queensland for business and management studies

QS World University Rankings 2023

74 in the world for business and economics

Times Higher Education World University Rankings 2024

Career possibilities

Postgraduate study can take you anywhere. Here are some of the careers you could be on your way to:

  • Creative director
  • Art director
  • Digital marketing manager
  • Campaign manager
  • Media planner
  • Brand manager

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Work placements
  • Online study
  • Seminars
  • Workshops

What you'll study

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