Demand for business and marketing professionals with advertising expertise is rapidly growing.
The advertising industry has changed significantly over the past two decades — in industry structure, media channels, technology and consumer empowerment.
Media dominates the industry, rather than creative companies. Professionals require skills in strategic media buying and planning, marketing and advertising program evaluation, and in emerging areas of specialisation such as social media management.
This field allows professionals to develop the skills and strategic perspective needed to be successful in this global industry.
Career possibilities
Postgraduate study can take you anywhere. Here are some of the careers you could be on your way to:
- Creative director
- Art director
- Digital marketing manager
- Campaign manager
- Media planner
- Brand manager
Stories
See all stories
Careers
The UQ graduate forging a successful career in finance
4-minute read
Study tips
Why you should consider an economics honours degree
4-minute read
Careers
Economics jobs for human connection and impact
4-minute read
Stories
See all storiesCareers
The UQ graduate forging a successful career in finance
4-minute read
Study tips
Why you should consider an economics honours degree
4-minute read
Careers
Economics jobs for human connection and impact
4-minute read
How you'll learn
Your learning experiences are designed to best suit the learning outcomes of the courses you choose.
- Lectures
- Tutorials
- Work placements
- Online study
- Seminars
- Workshops
What you'll study
At UQ, subjects are called 'courses'.
Keep up to date
Sign up to get information about applying and studying at UQ.