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Bachelors of Business Management / Communication

Overview

Prepare yourself for a career as a business leader in the contemporary information society and economy.

This dual program provides you with a comprehensive basis for a career as a business leader and equips you with the skills and self-confidence to effectively manage a wide range of competitive business environments.

During your studies, you'll hear from industry guest lecturers, examine real-life case studies, and undertake projects, placements and internships with leading businesses. With courses developed in close collaboration with UQ industry partners, you'll study topics including accounting, economics, law, marketing, business information systems and strategy.

Your grounding in business fundamentals will be complemented by studies in communication, which will prepare you for exciting roles at the centre of contemporary information society and economy. You'll develop skills in visual, written, multimedia, spoken and interpersonal communication, and through researching and exploring communications.

This program opens up a wide range of career opportunities in the public, private and not-for-profit sectors. Many of our alumni work in leadership positions across a huge range of industries.

Location
St Lucia
Duration
4 Years (or part time equivalent)
Start Semester
Semester 1 (24 Feb, 2025), Semester 2 (28 Jul, 2025)
QTAC Code
711511
Program Code
2509
AQF
Level 7
Location
St Lucia
Fees
A$48720
Duration
4 Years
Start Semester
Semester 1 (24 Feb, 2025), Semester 2 (28 Jul, 2025)
Semester dates for 2026 are yet to be confirmed
QTAC Code
711511
Program Code
2509
CRICOS Code
089657A
AQF
Level 7

Program highlights

Program highlights

  • Place yourself at the centre of the contemporary information society and economy with advanced communications and business management skills.
  • Join one of the world's top business schools and learn from award-winning research and industry experts.
  • Get industry experience through initiatives including executive shadowing and individual placements.

1 in Queensland for business and management studies

QS World University Rankings 2024

1 in Queensland for arts and humanities

QS World University Rankings 2024

Watch Escape Box Promo on YouTube.

Majors

Tailor your studies to suit your goals. This program offers these options:

  • Business Economics
  • Business Information Systems
  • Digital Media
  • Human Resources

How you'll learn

Your learning experiences are designed to best suit the learning outcomes of the courses you choose.

  • Lectures
  • Tutorials
  • Work placements
  • Seminars
  • Studios
  • Workshops

What you'll study

Career possibilities

Our programs prepare you for your first job and beyond. Depending on which major you choose, here are some of the careers you could be on your way to:

  • Communications manager
  • Public relations account manager
  • Social media strategist
  • Marketing officer
  • Business development specialist
  • Human resources officer
  • Copywriter
  • Advertising specialist
  • International business executive
  • Business analyst

Graduate salary

Communications (undergraduate)

$45K–$74K

compared.edu.au

Graduate salary

Business and management (undergraduate)

$53K–$87K

compared.edu.au

Professional memberships

When you graduate, you may be eligible for memberships with the following professional organisations. Contact the organisation to find out how to become a member.

  • Australian Human Resources Institute
  • Australian Marketing Institute
  • Economic Society of Australia

Entry requirements

Prerequisites

Queensland Year 12 (or equivalent):
  • General English subject (Units 3 & 4, C)
  • one of General Mathematics, Mathematical Methods or Specialist Mathematics (Units 3 & 4, C)

Prerequisites

Queensland Year 12 (or equivalent):
  • General English subject (Units 3 & 4, C)
  • one of General Mathematics, Mathematical Methods or Specialist Mathematics (Units 3 & 4, C)

Entry score threshold

ATAR / RankIB
7827.75

These are the lowest adjusted scores we made an offer to in Semester 1, 2024. Entry scores are based on the most recent Semester 1 intake and are updated in April each year. Meeting the entry score threshold doesn't guarantee admission.

Guarantee your place at UQ: If you meet our guaranteed minimum ATAR you could secure an offer for your preferred program.

English language requirements

IELTS overall 6.5; reading 6; writing 6; speaking 6; listening 6. For other English Language Proficiency Tests and Scores approved for UQ

TOEFL iBT (including Paper Edition) - Overall 87, listening 19, reading 19, writing 21 and speaking 19.

PTE Academic - Overall Score of 64 and 60 in all sub bands.

BE - A minimum overall grade of 4 plus a minimum grade of C in all macro skills.

CES - Overall 176 and 169 in all sub bands.

OET is not accepted.

 

There are other ways to meet the English language requirements. For some programs, additional conditions apply.

Learn how to meet the English language requirements

Student visas

International students who are accepted into full-time study in the Bachelors of Business Management / Communication are eligible to apply for an Australian student visa (subclass 500).

There are a number of requirements you must satisfy before a visa is granted, including the Genuine Student (GS) requirement.

Learn more about student visas

Entry score range

This table shows the range of entry scores for recent secondary students offered a place in the B BusMan/BCommunication for Semester 1, 2024

Without adjustmentsWith adjustments
Highest99.999.9
Median86.0586.6
Lowest7678

Who you'll study with

Here's a snapshot of our student intake for this program in Semester 1, 2024:

Applicant backgroundNumber of studentsPercentage of all students

(A) Higher education study

N/PN/P

(B) Vocational Education and Training (VET) study

00%

(C) Work and life experience

00%
(D) Recent secondary education
  • Admitted solely on the basis of ATAR
2969%
  • Admitted where ATAR and additional criteria were considered
00%
  • Admitted on the basis of other criteria only and ATAR was not a factor
00%

International students

<5<5

Total

42100%

"<5" — The number of students is less than 5.
N/A — Students not accepted in this category.
N/P — Not published. The number is hidden to protect the privacy of students in other cells.

Need help meeting the entry requirements?

We can help you meet the minimum entry score, subject prerequisites or English language requirements for your preferred program.

If you haven't studied the prerequisites or need to improve your entry score, we can help.

Learn about pathway options

Majors

Majors

Tailor your studies to suit your goals. This program offers these options:

Business Economics is for anyone who wants to work in strategy, economics or business analysis.

It also develops useful skills for marketing, purchasing and human resource management.

You'll learn about growth strategies, modelling, forecasting, scenario planning, demand analysis, pricing policies, competitive strategies, capital budgeting, investment and cost-benefit analysis.

This major will prepare you for a career in banking, financial services, consultancy or public sector organisations.

View

Learn about the relationship between business and technology, with a focus on the role played by information systems in large organisations.

You'll develop skills in areas like data analytics, business analysis, information security and process improvement. By the end of your studies, you'll be ready to provide advice about how technologies and systems can be used to improve business operations.

This major will prepare you for a career in a huge range of industries. Typical roles include business analyst, technology consultant or data analyst.

View

This major focuses on the continuous evolution of media technologies and industries.

It also covers the interactive and data-driven platforms that now form the basis of everyday media infrastructure, significant domains of cultural production such as news and television, and the role media plays in the formation of identity.

You'll learn a combination of critical analytic, research, production, management and planning skills related to contemporary media industries.

Graduates will be candidates for work in the media industries, as well as the expanding array of organisations that have in-house media production and management.

View

Many organisations say their people are their greatest asset. Human Resources helps take this statement from aspiration to reality.

This major focuses on all aspects of people management. It will help you develop an understanding of motivation at work, how HR functions identify talent to match the needs of the business, and how organisations ensure that employees gain competence required for their roles. 

You'll study topics including employment relations and workplace conflict, selection and recruitment, organisational change, performance management and leadership. The courses in this major cover Australian and international industrial relations and the legal, ethical and evidence-based approaches that underpin decisions about people and stakeholders in organisations. You’ll also develop skills in communication and contract negotiation.

This major will prepare you for a career as an HR manager or consultant in a huge range of industries, designing interventions to support productivity, change or growth, leading (global) teams, and partnering with senior executives to provide advice to boards.

View

This major will show you how to take a new idea to market by building a new business from the ground up.

You'll first be introduced to basic principles of innovation and entrepreneurship, including the entrepreneurial mindset and process. Then you'll apply this knowledge in practical courses on digital innovation, social entrepreneurship and growth strategies, as well as technology and innovation management.

Through leadership development you will become a resourceful, creative and resilient innovation leader who delivers sustainable commercial and social value. Further extending your skill set, you’ll engage directly in a short placement or consulting project in a startup or commercial partner project.

You’ll also have the option to develop and grow your own business in an incubator or accelerator within the UQ entrepreneurship ecosystem or beyond. These deep immersion experiences will move you closer to commercially viable business solutions while establishing valuable networks with potential partners, investors, entrepreneurs and mentors.

View

This major will prepare you to work in any business with global operations, or any business that wants to expand.

You'll learn how local conditions can affect global business operations. Plus, you'll study key topics including international trade and investment, international marketing, and how firms operate when they engage in international business, finance and strategy.

This major will prepare you for a career in a huge range of businesses, government agencies or trade associations.

View

This major will teach you how to lead dynamic workplaces of the future.

You’ll learn how to manage and lead teams through rapid change and disruption, globalisation, and various sustainability and corporate social responsibility challenges.

The courses you study will develop your ability to think independently, make evidence-based decisions, communicate effectively, identify and solve problems, collaborate and work effectively across cultures and functions.

This major will prepare you for graduate-level leadership and managerial positions. It can also enhance employability skills that will be useful for anyone aspiring to transition their technical knowledge to leadership and managerial roles in the future.

View

This major will develop you into a dynamic marketing professional.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

View

Be well-prepared for both the technical and advisory roles that are central to professional public relations practice.

You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.

Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.

View

Majors

Tailor your studies to suit your goals. This program offers these options:

Business Economics is for anyone who wants to work in strategy, economics or business analysis.

It also develops useful skills for marketing, purchasing and human resource management.

You'll learn about growth strategies, modelling, forecasting, scenario planning, demand analysis, pricing policies, competitive strategies, capital budgeting, investment and cost-benefit analysis.

This major will prepare you for a career in banking, financial services, consultancy or public sector organisations.

View

Learn about the relationship between business and technology, with a focus on the role played by information systems in large organisations.

You'll develop skills in areas like data analytics, business analysis, information security and process improvement. By the end of your studies, you'll be ready to provide advice about how technologies and systems can be used to improve business operations.

This major will prepare you for a career in a huge range of industries. Typical roles include business analyst, technology consultant or data analyst.

View

This major focuses on the continuous evolution of media technologies and industries.

It also covers the interactive and data-driven platforms that now form the basis of everyday media infrastructure, significant domains of cultural production such as news and television, and the role media plays in the formation of identity.

You'll learn a combination of critical analytic, research, production, management and planning skills related to contemporary media industries.

Graduates will be candidates for work in the media industries, as well as the expanding array of organisations that have in-house media production and management.

View

Many organisations say their people are their greatest asset. Human Resources helps take this statement from aspiration to reality.

This major focuses on all aspects of people management. It will help you develop an understanding of motivation at work, how HR functions identify talent to match the needs of the business, and how organisations ensure that employees gain competence required for their roles. 

You'll study topics including employment relations and workplace conflict, selection and recruitment, organisational change, performance management and leadership. The courses in this major cover Australian and international industrial relations and the legal, ethical and evidence-based approaches that underpin decisions about people and stakeholders in organisations. You’ll also develop skills in communication and contract negotiation.

This major will prepare you for a career as an HR manager or consultant in a huge range of industries, designing interventions to support productivity, change or growth, leading (global) teams, and partnering with senior executives to provide advice to boards.

View

This major will show you how to take a new idea to market by building a new business from the ground up.

You'll first be introduced to basic principles of innovation and entrepreneurship, including the entrepreneurial mindset and process. Then you'll apply this knowledge in practical courses on digital innovation, social entrepreneurship and growth strategies, as well as technology and innovation management.

Through leadership development you will become a resourceful, creative and resilient innovation leader who delivers sustainable commercial and social value. Further extending your skill set, you’ll engage directly in a short placement or consulting project in a startup or commercial partner project.

You’ll also have the option to develop and grow your own business in an incubator or accelerator within the UQ entrepreneurship ecosystem or beyond. These deep immersion experiences will move you closer to commercially viable business solutions while establishing valuable networks with potential partners, investors, entrepreneurs and mentors.

View

This major will prepare you to work in any business with global operations, or any business that wants to expand.

You'll learn how local conditions can affect global business operations. Plus, you'll study key topics including international trade and investment, international marketing, and how firms operate when they engage in international business, finance and strategy.

This major will prepare you for a career in a huge range of businesses, government agencies or trade associations.

View

This major will teach you how to lead dynamic workplaces of the future.

You’ll learn how to manage and lead teams through rapid change and disruption, globalisation, and various sustainability and corporate social responsibility challenges.

The courses you study will develop your ability to think independently, make evidence-based decisions, communicate effectively, identify and solve problems, collaborate and work effectively across cultures and functions.

This major will prepare you for graduate-level leadership and managerial positions. It can also enhance employability skills that will be useful for anyone aspiring to transition their technical knowledge to leadership and managerial roles in the future.

View

This major will develop you into a dynamic marketing professional.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

View

Be well-prepared for both the technical and advisory roles that are central to professional public relations practice.

You'll acquire skills in media management, learn to identify and manage organisational issues and crises, and develop industry materials and strategic campaigns for real client organisations.

Graduates will gain a critical understanding of the role played by public relations locally and globally, examined within ethical, socially responsible and legal frameworks. Work will typically be found in PR, government, corporate, the media and NGO sectors.

View

Fees and Scholarships

Indicative annual fee

Approximate yearly cost of tuition (16 units). Your fees will vary according to your selected courses and study load. Fees are reviewed each year and may increase.

$15,685

2025

$15,685

2025

Learn more about undergraduate fees

Approximate yearly cost of tuition (16 units). Your fees will vary according to your study load. Fees are reviewed each year and may increase.

AUD $48,720

2025

AUD $48,720

2025

Learn more about undergraduate fees

Government assistance

Financial aid

As an international student, you might be eligible for financial aid – either from your home country, or from the Australian Government.

Learn more about financial aid

HECS-HELP

Domestic places in the Bachelors of Business Management / Communication are Commonwealth Supported. This means the cost of your education is shared between you and the Australian Government.

Instead of tuition fees, Commonwealth Supported students pay what are called student contribution amounts.

HECS-HELP is an Australian Government loan scheme to assist eligible students with the cost of their student contribution amounts.

Learn more about HECS-HELP

Centrelink support

Scholarships

You may be eligible for more than 100 scholarships, including:

How to apply

Applying online

If your senior schooling is from outside Australia, you can submit your application to UQ. Or, if you prefer, you can use an approved UQ agent in your country.

The program code for the Bachelors of Business Management / Communication is 2509.

Find out more about applying for undergraduate study

If your senior schooling is from Australia

Submit your application to the Queensland Tertiary Admissions Centre if you're an international student who is currently studying:

  • Australian Year 12 (in Australia or another country), or
  • the International Baccalaureate in Australia.

The QTAC code for the Bachelors of Business Management / Communication is 711511.

Find out more about applying for undergraduate study

Important dates

If you’re studying Year 12 in Australiago to the QTAC website to check the closing date for this program. 

If you’re applying to UQ, the closing date for this program is: 

  • To commence study in semester 2 - May 31 of the year of commencement.
  • To commence study in semester 1 - November 30 of the previous year.

To learn more about UQ dates, including semester start dates, view the Academic Calendar

Important dates

Admissions schemes

Applying to university can be both exciting and daunting, which is why we’ve tried to make the process as simple as we can.

We have several schemes in place to improve your chances of getting a place at UQ.

Learn more about admission schemes

Pathway options

A rank or score doesn’t determine your potential.

If you're not offered a place in your first-choice program – or if you don't meet the entry requirements – you still have a number of options.

Learn more about pathway options

Aboriginal and Torres Strait Islander applicants

For support with applying – or if you have any questions about university life – get in touch with our Aboriginal and Torres Strait Islander Studies Unit.

Contact the ATSIS Unit

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