Master of Business

Demand for business and marketing professionals with advertising expertise is rapidly growing.

The advertising industry has changed significantly over the past two decades — in industry structure, media channels, technology and consumer empowerment.

Media dominates the industry, rather than creative companies. Professionals require skills in strategic media buying and planning, marketing and advertising program evaluation, and in emerging areas of specialisation such as social media management.

This field allows professionals to develop the skills and strategic perspective needed to be successful in this global industry.

See the Advertising field of study

A strong team is a key asset in any successful organisation. Creating an organisational culture that fosters innovation and collaboration is imperative for businesses to remain competitive in an increasingly challenging global environment.

HRM is concerned with managing people to create value in organisations and positive work experiences for individuals. Students will gain knowledge in areas including recruitment and selection of employees, performance management, career support and team development.

See the Human Resource Management field of study

Organisations of all types, in all industries, rely on sophisticated information systems.

Future leaders must have an in-depth understanding of how to use data to inform their decision-making.

Through this field of study, you'll develop advanced skills that will enable you to conduct business analytics activities and advise on organisational information requirements and information systems strategy. You'll establish a broad knowledge of business technologies and their impacts – helping you to become a well-rounded information systems professional.

See the Information Systems field of study

Entrepreneurship is an exciting field that focuses on building sustainable business ventures by combining the latest research, innovative technology and business management practices.

If you're energised by working on creative projects and stimulated by the idea of building a business or product from the ground up, then this field of study is for you. Relying heavily on problem-based learning, you'll learn from leading academic and industry experts in an applied program, well-supported by theory. Our hands-on electives offer you access to an array of incubators, venture capitalists, consultants and successful entrepreneurs to help you learn beyond the classroom.

See the Innovation and Entrepreneurship field of study

Skills in international business are essential for the new generation of managers in today’s global marketplace.

As a modern manager, you must understand the problems and opportunities created by cross-border activities. Your role requires you to draw on numerous disciplines that inform the strategies, structures and processes within organisations, their locations, and the motivations and behaviours of their employees. As an international business student, you'll examine issues pertinent to global business, such as cross-cultural management, international supply chains, and globalisation and the world economy. You'll also gain advanced skills in building and managing an international enterprise, and learn how to develop mutually beneficial relationships with suppliers, service agents and partners.

See the International Business field of study

This field of study will equip you with knowledge, skills and practical awareness of legal concepts, governance frameworks and business law that are essential to you as a future business leader.

Leaders in business are those who can effectively navigate the changing business environment. In an increasingly regulated business environment, they play an important role in good governance, and in meeting society’s expectations of what a ‘good corporate citizen’ should be.

Taught by academics who are leaders in their fields, you will study topics covering core legal business knowledge, including:

• corporate governance
• intellectual property law
• international trade
• concepts and emerging trends in data security
• Australian company and taxation law
• domestic and international dispute resolution.

See the Law for Business field of study

If you're seeking a leadership role at work or wish to improve your current practices, this field is for you.

This field focuses on values-based, transformative models of leadership that produce positive outcomes for organisations and society. It explores gender and cultural issues to encourage more democratic and diverse future leadership possibilities.

Drawing on Western and non-Western wisdom theory, you'll develop an understanding of the timeless principles of leadership. Leadership theories are supplemented by individual self-assessments, practical tasks and reflection.

You'll cultivate the skills needed for leadership positions in contemporary organisations, from middle management to CEO.

See the Leadership field of study

Marketing is a creative, rewarding and continually evolving field.

The knowledge and skills required are in high demand as the world transforms into a global marketplace for internationally traded goods, services and ideas. Marketing involves identifying consumer needs and wants, and allocating organisational resources to profitably satisfy those needs and wants. You'll develop knowledge and skills in product and brand management, awareness and loyalty, consumer behaviour and research, product and service development and marketing strategy. Career paths can lead to positions as managers and consultants in marketing and advertising agencies, and private, public or not-for-profit organisations.

See the Marketing field of study

Sustainable business management is crucial for success in a future characterised by physical, market, economic, legal and social uncertainty.

New models of business and a greater understanding of system-wide impacts are necessary for businesses to thrive in a climate-changing, resource-constrained and interconnected environment. Transformation will be necessary to meet the risks, realise the opportunities and accelerate the path to a sustainable future.

Whether you're interested in commercial business or social enterprise, a comprehensive knowledge of sustainable business concepts is a critical requirement for leaders seeking to develop adaptive and resilient companies.

See the Organisational Sustainability field of study

Demand for business and marketing professionals with advertising expertise is rapidly growing.

The advertising industry has changed significantly over the past two decades — in industry structure, media channels, technology and consumer empowerment.

Media dominates the industry, rather than creative companies. Professionals require skills in strategic media buying and planning, marketing and advertising program evaluation, and in emerging areas of specialisation such as social media management.

This field allows professionals to develop the skills and strategic perspective needed to be successful in this global industry.

See the Advertising field of study

A strong team is a key asset in any successful organisation. Creating an organisational culture that fosters innovation and collaboration is imperative for businesses to remain competitive in an increasingly challenging global environment.

HRM is concerned with managing people to create value in organisations and positive work experiences for individuals. Students will gain knowledge in areas including recruitment and selection of employees, performance management, career support and team development.

See the Human Resource Management field of study

Organisations of all types, in all industries, rely on sophisticated information systems.

Future leaders must have an in-depth understanding of how to use data to inform their decision-making.

Through this field of study, you'll develop advanced skills that will enable you to conduct business analytics activities and advise on organisational information requirements and information systems strategy. You'll establish a broad knowledge of business technologies and their impacts – helping you to become a well-rounded information systems professional.

See the Information Systems field of study

Entrepreneurship is an exciting field that focuses on building sustainable business ventures by combining the latest research, innovative technology and business management practices.

If you're energised by working on creative projects and stimulated by the idea of building a business or product from the ground up, then this field of study is for you. Relying heavily on problem-based learning, you'll learn from leading academic and industry experts in an applied program, well-supported by theory. Our hands-on electives offer you access to an array of incubators, venture capitalists, consultants and successful entrepreneurs to help you learn beyond the classroom.

See the Innovation and Entrepreneurship field of study

Skills in international business are essential for the new generation of managers in today’s global marketplace.

As a modern manager, you must understand the problems and opportunities created by cross-border activities. Your role requires you to draw on numerous disciplines that inform the strategies, structures and processes within organisations, their locations, and the motivations and behaviours of their employees. As an international business student, you'll examine issues pertinent to global business, such as cross-cultural management, international supply chains, and globalisation and the world economy. You'll also gain advanced skills in building and managing an international enterprise, and learn how to develop mutually beneficial relationships with suppliers, service agents and partners.

See the International Business field of study

This field of study will equip you with knowledge, skills and practical awareness of legal concepts, governance frameworks and business law that are essential to you as a future business leader.

Leaders in business are those who can effectively navigate the changing business environment. In an increasingly regulated business environment, they play an important role in good governance, and in meeting society’s expectations of what a ‘good corporate citizen’ should be.

Taught by academics who are leaders in their fields, you will study topics covering core legal business knowledge, including:

• corporate governance
• intellectual property law
• international trade
• concepts and emerging trends in data security
• Australian company and taxation law
• domestic and international dispute resolution.

See the Law for Business field of study

If you're seeking a leadership role at work or wish to improve your current practices, this field is for you.

This field focuses on values-based, transformative models of leadership that produce positive outcomes for organisations and society. It explores gender and cultural issues to encourage more democratic and diverse future leadership possibilities.

Drawing on Western and non-Western wisdom theory, you'll develop an understanding of the timeless principles of leadership. Leadership theories are supplemented by individual self-assessments, practical tasks and reflection.

You'll cultivate the skills needed for leadership positions in contemporary organisations, from middle management to CEO.

See the Leadership field of study

Marketing is a creative, rewarding and continually evolving field.

The knowledge and skills required are in high demand as the world transforms into a global marketplace for internationally traded goods, services and ideas. Marketing involves identifying consumer needs and wants, and allocating organisational resources to profitably satisfy those needs and wants. You'll develop knowledge and skills in product and brand management, awareness and loyalty, consumer behaviour and research, product and service development and marketing strategy. Career paths can lead to positions as managers and consultants in marketing and advertising agencies, and private, public or not-for-profit organisations.

See the Marketing field of study

Sustainable business management is crucial for success in a future characterised by physical, market, economic, legal and social uncertainty.

New models of business and a greater understanding of system-wide impacts are necessary for businesses to thrive in a climate-changing, resource-constrained and interconnected environment. Transformation will be necessary to meet the risks, realise the opportunities and accelerate the path to a sustainable future.

Whether you're interested in commercial business or social enterprise, a comprehensive knowledge of sustainable business concepts is a critical requirement for leaders seeking to develop adaptive and resilient companies.

See the Organisational Sustainability field of study